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Startup of the Year Podcast

May 22, 2023

On this episode of the Startup of the Year Podcast, we hear an interview with Rohit Bhargava that took place at SXSW. Rohit is the Founder and Chief trend curator of the Non-Obvious Company, where he is a forward thinking storyteller, author and keynote speaker. 


Most recently, Rohit Co-authored "The Future Normal: How We Will Live, Work and Thrive in the Next Decade" alongside colleague Henry Coutinho-Mason. Focusing on the stories of up-and-coming entrepreneurs, Rohit’s book brings attention to monumental changes that are on the horizon, how it impacts us today and the opportunities that lie within this future normal.


You can find “The Future Normal” and all 9 of Rohit’s best selling books at in addition to his top speaking topics, blog and newsletter!


We again shine a spotlight on one of the startups from our community and that company is HID SIPS, which is on a mission to make sure no one wakes up without water again. Designing products with accessibility in mind, HID SIPS is making the lives of those who struggle to get out of bed easier, including those with health conditions, snoring, taking medicine or simply having a dry mouth. To learn more, visit


Lastly, we hear about adding mushrooms like Reishi, Lion's Mane, and a few others to morning drinks. Recently, we were contacted by Restorative Botanicals and offered a sample of their product, My BrainShroom. We’ve been trying out their gummies, which contain Lion's Mane and other substances that are supposed to help stimulate the brain and are supposed to aid in the growth of new brain cells, improve depression and anxiety, and support gut, heart, and immune health. Learn more here: 


We invite you all to join our community today to access the support, expert advice, and resources you need to elevate your startup by going to:  


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Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource.  


Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year. 


The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.


Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year. Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals. Connect with us on Twitter - @EstablishedUs and Facebook -